First off, these sheets are great. I've been on something of a microfiber sheet purchasing spree, and these are very soft, and thicker than the other, more expensive brands' sheets. They are more similar to the thickness of a cotton sheet. It's not the same constant reminder that you are slumbering in a sea of polyester. Of the three sets of sheets I've bought recently, I'd say they are in the middle as far as softness goes. For me, it's a good trade for their more substantial feel. Don't get me wrong, they are not super thick. But inexpensive microfiber sheets can be paper thin, and these are not. The pockets are even deeper than my mattress requires, and I frequently struggle with other sheets. They have a sheen to them, if that is a factor for you. The stitching is not perfect, and after the first washing, the new fabric spray seemed to have deposited itself on the sheets in clusters. They looked like stains, but came out with subsequent washings.As far as color goes, they took a real risk calling these sheets pink. (Another reviewer returned them in disgust.) And if you asked 5 people what color the sheets were, in a vacuum, you might get 5 different answers. But at least one of them would say pink.I'm really into the navy\gray\tan\pale pink color palette right now. But with due respect to pink, I don't want to sleep on sheets that look like Barbie threw up all over them. I prefer a super pale, somber, "those are pink, right?" pink, and these fit the bill. In the right context, surrounded by the right colors, they definitely read as the ultimate subtle, pale, slightly purpley pink. These were just what I was looking for. I think these will, unfortunately, defy a lot of expectations. But I'm glad they're labeled pink, I think it's totally fair, and I hope other folks who are looking for exactly this vibe will find their way to these sheets.All in all, if you set your expectations at a reasonable place for $20 sheets, don't have Princess and the Pea Syndrome, or think that you are entitled to the finest of everything without paying the accompanying price, you will be pleased.